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Compare Prices > Media > FEW REGRETS FOR ‘CLICK-AHOLICS’A new generation of British shoppers has emerged, according to new research from Savebuckets.com. Turning their backs on the high street, an overwhelming majority of the population shopped online over the festive season as 75 per cent of British adults joined the ‘click-aholic’ generation. Just 17 per cent of Britons still prefer the experience of shopping on the high street to going online. With over 36 million* British adults clicking online to shop, spending an estimated £7.45billion in December ’07 alone**, the research revealed that confidence in online shopping is soaring, and that it is 35 to 44 year olds leading the way in the online revolution (84%). Of the 1,700 online shoppers questioned by Savebuckets.com, 65 per cent said that their experiences of shopping online had been positive, 57 per cent saying that shopping online saved them a lot of time and money. Just one in seven said that they were concerned about giving bank details over the internet (15%) and one in fourteen were frustrated that items ordered did not arrive in time for Christmas (7%). Top Five Experiences of Online Shopping
Further Findings · Welsh: The Biggest ‘Click-Aholics’: The Welsh are the most likely to shop online, 83% going online over the festive season. They are also the least likely to say that they prefer shopping on the high street (9%). · Middle Age Britons Embracing Online Shopping: Whilst 35 to 44 year olds are the most likely to shop online (84%), people across the middle age ranges (25-54) have high confidence in shopping online. 73 per cent of 25 to 34 year olds have positive opinions of online shopping, 66 per cent expressing no concerns about going online to shop. Marc Ames, Marketing Manager of Savebuckets.com commented: “Over the last three months, our research has shown a consistent up-take of online shopping for gifts and sale items. This trend has been driven by broadening access to the internet and shoppers becoming savvier as their purse strings tighten. Shopping online can save people a lot of money. By using price saving sites such as Savebuckets.com, which searches the net for the best possible price, consumers are taking back control of their spending by going online.” Savebuckets.com gives shoppers the opportunity to save up to 20% by shopping online. The site searches over 700 retailers for the best price on around one million products and includes a unique price checker allowing consumers to set the price they want to pay for items, notifying them when the price of a product falls to within their budget. To save online visit www.savebuckets.com For more information or to speak to a spokesperson from Savebuckets.com, please contact: Jo Winser / Guy Bellamy FD Consumer Dynamics 020 7269 7236 Notes to Editors * 75% of British adults shopped online this Christmas – the total UK adult population is 48 million ** The Observer, 13th January 2008, www.guardian.co.uk/business/2008/jan/13/retail.creditcrunch Research was conducted on behalf of Savebuckets.com by YouGov amongst a GB representative sample of 1,956 adults. Savebuckets.com is a free to use online comparison shopping service, which will helps shoppers to find the product they want at the price they want. The site currently searches around one million products from a wide range of shops, including high street brands and lesser known online shopping sites. Savebuckets.com also includes a ‘My Price’ function which notifies shoppers by email when the price of the item they are searching for drops to within their budget. Savebuckets.com is the trading name of Save Buckets Limited, a registered company in England and Wales. |